Nothing below is in Customer.io yet. Times are ET; every email at 9:30am ET is 11:30pm AEST the same day. Email audience = the September pool minus the 635 suppressed (same as 227, 228, 229). SMS = that pool minus segment 159, phone on file, sender identity 11.
| When (ET) | Send | Notes |
|---|
| Tue 22 Sep 9:30am | Annual email, "Eight days left: half price for a full year" | Annual-hero layout (annual out-pulled monthly in every arm so far). Card label now "Choose annual, pay half". Jen Loong-Goodwin quote as the story element. |
| Tue 22 Sep 9:30am | In-app Pivot card (photo design, annual first) | Unchanged. The launch card expires 9:08am ET that morning. Expiry 6 days so the final-week card replaces it. |
| Mon 28 Sep 9:30am | Final-week email, "The September offer ends Wednesday" | Two cards, annual first, full length, checklist. New story: Julie Bouchie (Adventures in Counseling) with her photo, replacing the Jen quote used on 22 Sep. |
| Mon 28 Sep 9:30am | In-app final-week card (Quiet off-white, annual first) | New design. Quiet led on clicks in both in-app tests (Aug 47 vs 37, Sep 7.5% vs 6.6%). Expiry 2 days. |
| Tue 29 Sep 9:30am | 48-hour email, "48 hours left on the September reset" | Redesigned: campaign-page photo hero with the "48 hours left" pill, then a two-row offer list instead of cards. Key points bolded. From Jamie (identity 8) with sign-off and photo. |
| Tue 29 Sep 10:00am | SMS A/B: Carepatron voice vs personal (Jamie) | The pack's Test 4. Arm B signed Jamie. |
| Wed 30 Sep 9:30am | Last-day email, "Last day: the September reset ends tonight" | Two cards, hero now "Ends tonight.", key points bolded. From Jamie, with sign-off and photo. |
| Wed 30 Sep 9:30am | In-app last-day card, "Ends tonight" (dark) | New design: black card, sage eyebrow, white button. Expiry 15 hours. |
| Wed 30 Sep 6:00pm | Last-hours SMS, annual deep link with code applied | Single version. |